E-Commerce Trends in Canada

E-commerce trends in Canada are of high importance looking at the number of users. Out of 36.4 million people, 30.9 million are using the internet. This makes a staggering 89.8% population with internet access.

Above statistics give a clear picture that E-commerce trends in Canada are very dynamic. It also says that e-commerce is going to be stronger in the coming years. Small and medium businesses will have to incline more and more on online sales. Based on the past few years’ data, here are the latest canadian online shopping trends for this year and years to come.

Online Retail Sales Growth

The biggest sector that has contributed to the growth of e-commerce in Canada is retail sales. The online retail sale in Canada was 4.5% of the total retail revenues in 2013. It grew to approximate 8% by the year 2020.

The e-commerce giants Amazon and Walmart have witnessed huge growth in their online retailing. People have started ordering food and drinks items online. This has contributed a lot in retail online sales.

Mobile Transactions and PWAs

As per past records, M-commerce sales made 26% of all online retail sales in the year 2016. The increased use of mobile devices has given way to the development of progressive web apps. People love to order their needs on the go and pay from wherever they are. Top brands and even small retailers are now choosing to have hybrid applications called PWA. PWAs combine the best features and benefits of websites as well as apps. Offline capability and speedier loading are some of the best features.

What Canadians Love to Purchase from E-commerce Sites

The diversity of online purchases is growing day by day. Yet, there clear winners when it comes to product categories. Here is the list of the top product categories shopped online in Canada.

• Apparels and fashion accessories
• Books, videos, and music
• Electronic items
• Toys and games
• Health and beauty products
• Shoes and other footwear
• House furnishing and householdproducts

Next comes, jewellery, grocery, gardening supplies, and sports goods. It is also important to note that the budget of online consumers is increasing year after year.

Popular Payment Methods of Online Buyers in Canada

In 2017, more than 50% of Canadian buyers preferred credit card payments. This is a steep increase from 10% showed in the year 2014. After credit card payments, PayPal is the next most popular payment method among Canadian online shoppers. Debit cards are also one of the top popular payment methods in Canada during online purchases.

The buyer‛s experience plays an important role in online purchases. People are demanding a high level of convenience and speed while shopping. This has made ways for newer concepts like PWAs and AI-based solutions. Top e-commerce sites and small retailers are trying hard to make the delivery and overall transaction time faster.

With the positive e-commerce trends in Canada, e-commerce sites have an excellent future ahead. Even physical stores have started exploring further sales opportunities by affiliations or by having their own online stores.

By Fermos